Conditional Design
A manifesto for artists and designers.
Through the influence of the media and
technology on our world,our lives are
increasingly characterized by speed and
constant change.We live in a dynamic,
data-driven society that is continually
sparking new forms of human interaction
and social contexts. Instead of
romanticizing the past, we want to adapt
our way of working to coincide with these
developments, and we want our work to
reflect the here and now. We want to
embrace the complexity of this landscape,
deliver insight into it and show both its
beauty and its shortcomings.
Our work focuses on processes rather than
products: things that adapt to their
environment, emphasize change and show
difference. Instead of operating under the
terms of Graphic Design, Interaction Design,
Media Art or Sound Design, we want to introduce
Conditional Design as a term that refers to our
approach rather than our chosen media. We conduct
our activities using the methods of philosophers,
engineers, inventors and mystics.
The process is the product.
The most important aspects of a process are time, relationship and change.
The process produces formations rather than forms.
We search for unexpected but correlative, emergent patterns.
Even though a process has the appearance of objectivity, we realize the fact
that it stems from subjective intentions.
Logic is our tool.
Logic is our method for accentuating the ungraspable.
A clear and logical setting emphasizes that which does not seem to fit within it.
We use logic to design the conditions through which the process can take place.
Design conditions using intelligible rules.
Avoid arbitrary randomness.
Difference should have a reason.
Use rules as constraints.
Constraints sharpen the perspective on the process and stimulate play within the limitations.
The input is our material.
Input engages logic and activates and influences the process.
Input should come from our external and complex environment:
nature, society and its human interactions.
Luna Maurer, Edo Paulus, Jonathan Puckey, Roel Wouters
/Phone/      +31 207 791 180

/Address/    Tweede Leeghwaterstraat 7m
                   1018 RA Amsterdam
                   The Netherlands
/Twitter/        @studiomoniker